The Swiss Tourist Federation STF is the umbrella organisation of Swiss Tourism. It represents the interests of tourist operators in politics, with the authorities and in the press and promotes quality and innovation.
The BE! Tourism Company is the umbrella marketing organisation of Canton Berne. Through its activities it improves touristic awareness in the canton and thereby promotes the confident approach of their members in the market.
TALK (Tourismus Adelboden-Lenk-Kandersteg) AG is an organisation highlighting the destination composed of three different valleys. It participates in the liaison and promotion of offers at the extra-regional level.
There are three strong engines driving forward the development of tourism in the Destination Gstaad. Gstaad Saanenland Tourismus (GST) is responsible for the core tourism business from visitor care to destination strategy while Bergbahnen Destination Gstaad AG (BDG) ensures that there are attractive offers on the mountains.
Lenk-Simmental Tourism in collaboration with the Lenk cable cars uses the publicity platform „Lötschberger“. For this the BLS is an important partner for public transport in the Simmen valley.