We make you digitally fit: Google Paid

Google Paid Workshop

Understanding and successfully utilizing Google Ads – that's exactly what this workshop is about. You will learn the essential basics of the Google Ads ecosystem and find out how to professionally plan, set up, and optimize your own campaigns. Together, we will work on keywords, ads, target audiences, as well as budget and bidding strategies and analyze the most important KPIs. After the workshop, you will be able to independently launch effective Google campaigns.

Basics and Goal Definition

• Introduction to the Google Ads ecosystem - Search network, Display network, YouTube, Shopping, and Performance Max.

• Introduction to the Google Ads Manager - Functions

Launching Google Campaigns

• Preparation for the campaign - Keywords, titles, and ad texts. Presentation of a suitable template.

• Bidding strategies and budgeting

• Target audiences and targeting

• Setting up a current campaign and evaluating it with the most important KPIs