Privacy policy

Lenk-Simmental Tourismus AG ("LST") informs you with this privacy policy about the collection of personal data during your visit to the LST website. By accessing the LST website, you agree to this privacy policy. Please note that certain updates to this privacy policy may become necessary in the course of content and technical developments of this website as well as new legal provisions. We therefore recommend that you read this privacy policy again from time to time.


Definition of "personal data"

"Personal data" means any information relating to an identified or identifiable natural person ("data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

As a visitor to the LST website, personal data is all data that can be related to you personally, e.g. name, address, email address or user behaviour.


Type, scope and purpose of use of personal data

We process your personal data for the following purposes:
- Presentation and technical and content optimisation of our website
- Newsletter registration
- Data security and website security
- Creation of usage statistics
- Marketing purposes


Presentation of the website

When you visit the LST website, our servers automatically and temporarily store the following data

- the IP address of the requesting computer
- the date and time of access
- the name and URL of the retrieved file
- the website from which the access was made
- the operating system of your computer and the browser used
- the country from which access was made and the language settings of the respective web browser
- the name of the Internet access provider

When visiting the LST website, the user gives his conclusive consent to the temporary storage of the IP address of his terminal device (cf. Art. 6 para. 1 lit. a GDPR). This data is stored and processed for a short period of time to enable the use of the LST website (connection establishment), to ensure system security and stability in the long term, to optimise our website and to keep internal statistics. The data is deleted as soon as it is no longer required to fulfil these purposes. Further data processing or personal evaluations do not take place, except in connection with technical security incidents, behaviour in breach of contract or criminal offences.


Posts and comments

If you leave a post or comment on this website, your IP address will be saved. This is done on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR and serves the security of us as the website operator: Because if your comment violates applicable law, we can be prosecuted for it, which is why we have an interest in the identity of the author of the comment or contribution.


Signing up for our newsletter

You have the option of subscribing to our newsletter on our website. This requires registration with the following data:

- Email address
- Optional: title, first and last name, postcode, city, gender

This data is required in order to personalise the information and offers sent to you and to better tailor them to your interests. By registering, you authorise the processing of the data provided for the regular sending of our newsletter to the e-mail address you have provided. LST also uses this data for the statistical analysis of user behaviour and to optimise the newsletter. This consent constitutes our legal basis for the processing of your e-mail address within the meaning of Art. 6 para. 1 lit. a GDPR.

We use third-party email marketing services to send our newsletter. Our newsletter may therefore contain a so-called web beacon (tracking pixel) or similar technical means. A web beacon is a 1×1 pixel, invisible graphic that is associated with the user ID of the respective newsletter subscriber. The use of corresponding services allows us to analyse whether the emails containing our newsletter have been opened. In addition, the click behaviour of recipients can also be recorded and evaluated. We use this data for statistical purposes and to optimise the newsletter in terms of content and structure. This enables us to better tailor the information and offers in the newsletter to the individual interests of each recipient. The tracking pixel is deleted when you delete the newsletter. To prevent tracking pixels in our newsletter, please set your mail programme so that no HTML is displayed in messages.

You can unsubscribe at any time using the link at the end of each newsletter. In this context, you can optionally inform us of the reason for unsubscribing. Your personal data will then be deleted. Further processing will only take place in anonymised form to optimise our newsletter.


Registration for our image database

A selection of images can be obtained from the database on our website. In principle, no personal account is required for this. However, we recommend that you register, especially if you visit the site frequently. We need the following information from you:

- E-mail address
- Password you have chosen


Booking, ordering or reservation with third parties

LST arranges accommodation such as hotels, holiday flats and holiday homes as well as additional services and tickets from third-party providers. Please also read our booking conditions.

Offers can be booked or reserved in various ways on our website and information material or other services can be ordered. The corresponding services are provided by third parties. Customers are informed on the relevant subpages that they are being forwarded to our partners. Depending on the service, various personal data is collected, such as

- Salutation and/or company
- First name and surname
- Address (street, house number, postcode, town, country)
- Date of birth or age
- Other contact details (e-mail address, telephone number)
- Language
- Data of fellow travellers
- Credit card details, if applicable

Without the information marked as necessary, the booking services may not function optimally. The personal data you enter is normally collected directly by the partner concerned or, in the case of certain offers, forwarded to them by us. Only the personal data required to fulfil the service in question will be passed on. In these cases, the data protection provisions of the respective partner apply to further processing, over which LST has no influence and therefore rejects any liability. The legal basis for this is the fulfilment of a contract within the meaning of Art. 6 para. 1 lit. b GDPR.


Participation in competitions

When participating in competitions offered on this website, personal data, namely title, first name, surname, address, postcode/city, telephone number and email address, are collected. This data is required for the implementation of the competition, in particular for the assignment of the participation applications to the respective participants and for the determination and notification of the winners - in accordance with the competition conditions and Art. 6 para. 1 lit. b GDPR for the fulfilment of the contract. By participating in the competition, the user gives his/her conclusive consent (see Art. 6 para. 1 lit. a GDPR) that the personal data entered may be stored by Lenk-Simmental Tourismus AG and used for the organisation of the competition in question and for the determination and notification of the winners. The personal data received will only be processed and used by Lenk-Simmental Tourismus AG to the extent that it is necessary for the realisation of the competition. The personal data of the respective participant will be stored for the duration of the competition or for a maximum of three years and then deleted.



The service providers of the destination Lenk-Simmental have installed a webcam at various locations. The purpose of these webcams (cameras) is to provide images of the current conditions on site. The live stream can be found on the LST website and thus on the public internet. The webcams are positioned so high up that it is almost impossible to identify individuals. In addition, the webcams only show live images. This means that these images and data are not stored and/or processed at any time. This data processing is carried out in accordance with Art. 6 para. 1 lit. e GDPR for the performance of a task carried out in the public interest.


Personalised marketing

We use social media plugins (interfaces to social networks) and pixels on our website to display personalised advertising and to use web analysis services. You can find more information on this below. We offer personalised services and information on our website (on-site targeting). To this end, we collect, use and analyse the data when you visit the LST website, which may also involve the use of so-called "cookies" (see below). The analysis of your user behaviour can also lead to the creation of a so-called user profile. However, the data will only be merged using a pseudonym.


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Provider and responsible party

Lenk-Simmental Tourismus AG, Rawilstrasse 3, 3775 Lenk

E-mail address of the provider:


Types of data collected

The personal data that this website processes independently or through third parties includes Cookie; Usage data; Unique device identifier for advertising (Google advertising ID or IDFA, for example); Email; About me; Data communicated while using the service; Geographical location; Website; First name; Last name; Gender; Date of birth; Phone number; Address; Country; State; Province; Postcode; Various types of data; City; Number of users; Device information; Session statistics; Browser information.

Full details on each type of Personal Data processed are provided in the dedicated sections of this privacy policy or selectively through explanatory texts displayed prior to data collection.
Personal Data may be freely provided by the User, or, in the case of Usage Data, collected automatically when using this Website.
Unless otherwise stated, the provision of all data requested by this website is mandatory. If the user refuses to provide the data, this may result in this website being unable to provide its services to the user. In cases where this website expressly states that the provision of personal data is voluntary, users may choose not to provide this data without any consequences for the availability or functionality of the service.
Users who are unclear about which personal data is mandatory may contact the provider.
Any use of Cookies - or of other tracking tools - by this Website or by the owners of third-party services used by this Website serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy.

Users are responsible for any third-party Personal Data obtained, published or shared through this Website.


Nature and place of data processing

Processing methods

The Owner processes User Data in a proper manner and takes appropriate security measures to prevent unauthorised access, disclosure, alteration or destruction of data.
Data processing is carried out using computers or IT-based systems in accordance with organisational procedures and practices that are specifically geared to the stated purposes. In addition to the Data Controller, other parties may operate this website and therefore have access to the data, either internally (personnel management, sales, marketing, legal department, system administrators) or externally (such as providers of technical services, delivery companies, hosting providers, IT companies or communication agencies), and in this case, if necessary, appointed by the Data Controller as Data Processors. A current list of these parties can be requested from the provider at any time.



The data is processed at the provider's premises and at all other locations where the parties involved in the data processing are located.

Depending on the location of the users, data transfers may involve the transfer of the user's data to a country other than their own. To find out more about the place of processing of the transferred data, users can consult the section with detailed information on the processing of personal data.


Storage period

Unless otherwise specified in this document, Personal Data will be processed and stored for as long as is necessary for the purposes for which it was collected and may be retained for a longer period if necessary to fulfil a legal obligation or based on the User's consent.


Purposes of the processing

Personal Data concerning the User is collected to enable the Owner to provide the Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect malicious or fraudulent activities. In addition, data is collected for the following purposes: Analytics, Displaying content from external platforms, Interaction with external social networks and platforms, Remarketing and behavioural targeting, Advertising, Commenting, Interaction with live chat platforms, Registration and authentication, SPAM protection, Access to third-party profiles, Location-based interactions, Tag management, Testing the performance of content and features (A/B testing), Handling payments, Platform services and hosting, Contacting the user and Traffic optimisation and distribution.

Users can find more detailed information on these processing purposes and the Personal Data used for each purpose in the "Detailed information on the processing of Personal Data" section of this document.


Facebook permissions required for this website

This Website may request certain Facebook permissions to perform actions with the User's Facebook account and to receive information, including Personal Data, from it. This website uses this service to connect to the user's profile on the Facebook social network, provided by Facebook Inc.

For more information on the following permissions, please refer to the documentation on Facebook permissions and the Facebook privacy policy.

The following permissions are required: Activities, General Information, Access Requests, Access Private Data, Manage Notifications, Upload Photos, Like, Hometown, Insights, Contact Email, Read Mailbox, User Subscriptions, Manage Pages, SMS, Status, Status Messages, Share, Video Upload, Videos, Access Page CTA and About Me.


Detailed information on the processing of personal data

Personal data is collected for the following purposes when using the following services:

Privacy Policy
Privacy Policy
Cookie Policy
Cookie Policy

Pixel tourism promotion project
As part of a tourism promotion project, we use a tracking pixel on our website / app that is provided by a Swiss tourism provider ("third-party provider"). A tracking pixel is a small image file that measures how many people visit our website/app and how they interact with our offers.

Among other things, the tracking pixel records your IP address, device ID, operating system, browser type, the URL accessed and the content with which you interact. This data is sent to the database of the third-party provider, where it is analysed and, if necessary, enriched with further data such as survey results. The data collected is anonymised by the third-party provider as early as possible.

The findings from the tracking are made available to us by the third-party provider in aggregated form. It is not possible for us to re-identify the people tracked. The findings are used to increase the attractiveness of the entire tourism region, improve our offers and optimise the user-friendliness of our website / app.

You can prevent tracking via the pixel by disabling tracking in your browser settings or restricting the loading of images. However, the latter will affect the app or website display.


Passing on data to third parties

We only pass on your personal data if you have expressly consented to this, if there is a legal obligation to do so or if this is necessary to enforce our rights - in particular to enforce claims arising from the relationship between you and LST. In addition, we pass on your data to third parties insofar as this is necessary for the use of the website, for the provision of the services you have requested and for the analysis of your user behaviour.


Transfer of personal data abroad

LST is authorised to transfer your personal data to third-party companies (contracted service providers) abroad if this is necessary for the data processing described in this privacy policy. These companies are obliged to protect data to the same extent as we are. If the level of data protection in a country is lower than in Switzerland or the EU, we contractually ensure that the protection of your personal data corresponds to that in Switzerland or the EU at all times.


Data security

Please note that contact with LST and its partners - for example by registering for the newsletter or using the image database - takes place via the Internet and is therefore an open network accessible to everyone. Although the data between you and the LST website is transmitted in encrypted form, certain transport connection data such as the sender and recipient addresses remain unencrypted.

We use appropriate technical and organisational security measures to protect your personal data stored by us against manipulation, partial or complete loss and against unauthorised access by third parties. These measures are constantly being improved in line with technological developments. Nevertheless, you should always treat your access data for accounts and payment information confidentially and close the browser window when you have finished communicating with us - especially if you share your computer with others. The appropriate protection of your computer and devices is your responsibility.

We also take data protection within the company very seriously. Our employees and the service companies commissioned by us have been sworn to secrecy and to comply with data protection regulations.

Furthermore, LST is not liable for loss of profit, loss of data or other direct, indirect or consequential damage resulting from access to elements of the LST website or their use or the inability to access or use them or from links to other websites or from technical faults.


Storage of personal data

We only store personal data for as long as is necessary
- to use the above-mentioned tracking, advertising and analysis services within the scope of our legitimate interest
- to carry out services that you have requested or for which you have given your consent (e.g. for the newsletter) to the extent specified above
- to fulfil our legal obligations.

Contract data will be stored by us for longer as this is required by statutory retention obligations. The latter result from accounting and tax law regulations. These require that business communication, concluded contracts and accounting documents must be kept for up to 10 years or, in the case of users resident in France, for up to 5 years. If we no longer need this data to perform the services for you, the data will be blocked. This means that the data may then only be used for accounting and tax purposes.


Your rights

In accordance with the Swiss Federal Act on Data Protection and the European General Data Protection Regulation, you have certain rights with regard to the processing of your personal data. These are in particular the following rights:


Right to information

You have the right to request information about your personal data from us free of charge.


Right to rectification and erasure

You also have the right to have incorrect data corrected and to have your personal data deleted. However, this only applies if there is no legal obligation to retain the data or a legal authorisation that allows us to process the data.


Right to restriction of processing

In accordance with Articles 18 and 21 GDPR, you also have the right to request the restriction of data processing or to object to it.


Right to object

You can object to the processing of your personal data at any time. To do so, please send a message to the following address:


Right to lodge a complaint

You have the right to lodge a complaint about the processing of your personal data by LST with the competent data protection supervisory authority at any time.


Contact us

Do you have any questions about this privacy policy? Or would you like to exercise your data protection rights, such as the right to information about your own personal data, the right to rectification or the right to erasure? Then you can use the following contact:

Lenk-Simmental Tourismus AG
Rawilstrasse 3
CH-3775 Lenk im Simmental
Tel. +41 33 736 35 35
IDE : CHE 110.155.515

Last change: Lenk, 02.04.2024

Data protection settings

In order to provide an optimal user experience, we require some third-party technologies. You can view and activate these below. If you want to change your settings later, you can do this in the data protection regulations. You can find our imprint here.

Necessary cookies and functions are required to use the web-site in its basic form.

A required cookie to store login information for the backend, this is relevant for content managers only.

A required cookie to store your privacy preferences.

Is required to display contents like images. The general privacy policy applies.

Functions extend the basic features of the website, third party technologies will be included and they might also collect information on their own.

Allows the playback of videos, that are hosted on By allowing this feature, you acceot the privacy agreement of vimeo.

Allows the playback of videos, that are hosted on By allowing this feature, you accept the privacy agreement of google.

Allows the inclusion of ReCaptcha to helper us identify you as a human person. By allowing this feature, you accept the privacy agreement of google.

Allows the inclusion of a chatbot by By allowing this option, you accept the privacy policy of Onlim GmbH.

Allows the embedding of the ticketcorner web service. By allowing this option, you accept the privacy policy of Ticketcorner AG.

Allow the inclusion of an external widget, that is used to display social media content. By allowing this feature, you accept the Privacy agreement of Flowbox AB.

Allows the integration of outdooractive functionallity. By allowing this option, you accept the privacy agreement with outdooractive.

These cookies allow us to determine visits, visitor sources and visitor behavior data in order to improve the quality of our website. This allows us to determine, among other things, which pages are most popular and how visitors move around the website. The information collected is collected as aggregated values and cannot therefore be directly assigned to a person. If you allow these cookies, we can continually develop the offers on our website according to your wishes.




We use Matomo and Google Analytics, among others, as marketing cookies. We cannot rule out that Google Ireland or Meta Ireland will pass on personal data to their parent companies in the USA and that US security authorities will gain access to data due to current laws. If you allow marketing cookies, you expressly consent to this data transfer in accordance with Art. 49 Para. 1 GDPR.