We make you digitally fit: META Paid

Social Media Paid Workshop

Do you want to finally use social media advertising professionally? In this workshop, you will learn step by step how to set up your own campaigns in the Meta Business Manager, define target audiences, and run successful ads. From tracking pixels to Creative Hub and the latest AI features, you will gain practical know-how that you can apply directly. The goal is for you to independently create and evaluate high-performing social media campaigns after the workshop.

Basics of Business Manager

• Functions in the Business Manager

• Creation of tracking pixels and their application

• Creation of target audiences / custom audiences and their significance

Campaign Management in the Ads Manager

• Introduction to various campaign objectives

• Explanation of functions in the Creative Hub

• Running a current campaign, including information on the new AI features

• Evaluation / analysis of an already running campaign and explanation of the most important KPIs