Social Media Paid Workshop
Do you want to finally use social media advertising professionally? In this workshop, you will learn step by step how to set up your own campaigns in the Meta Business Manager, define target audiences, and run successful ads. From tracking pixels to Creative Hub to the latest AI features, you will receive practical know-how that you can apply directly. The goal is that after the workshop, you will be able to independently create and evaluate high-performing social media campaigns.
Fundamentals of Business Manager
- Functions in the Business Manager
- Creation of tracking pixels and their application
- Creation of target audiences / Custom Audiences and their significance
Campaign Management in the Ads Manager
- Introduction to different campaign objectives
- Explanation of functions in the Creative Hub
- Running a current campaign including information on the new AI features
- Evaluation / review of a previously run campaign and explanation of the key KPIs
